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Our Story

It all started about 20 years ago when my mom told me that our family dog and my stepfather were diagnosed with the same form of cancer, non-Hodgkin’s lymphoma. We both thought it was strange and couldn’t be some random coincidence. My mom started investigating. This was pre-internet era so it was a matter of making phone calls and digging rather than a quick search on Google. It wasn’t until she talked to someone at Environment Canada that she got her answer – pesticides. At the time, they were living in a rural area in a town where everyone sprayed their lawns, including themselves. The information was not widely known back then. This changed the way I saw everything. I realized that our health was not being protected by the government or the chemical industry and it was up to me to protect myself. This is the basis behind ensuring that my products are all non-toxic with an EWG rating of 1 or less (most of them are 0).

I've always been a skin care aficionado and spent a lot of time in beauty departments. One day in 2002, I noticed that my mom’s skin was looking really good. She had what I now call a ‘carotene glow’. She told me that she was using a natural cream. I was kind of shocked because I assumed that natural products were a healthy choice but not necessarily great performers (a prevailing attitude out there!) I wanted to spread the word. My first business idea was to create a store, an 'apothecary' where I could sell many different natural beauty brands. As I was researching the best products to stock, I starting stumbling on beauty recipes and ingredients. I knew I had found my calling because the ideas starting pouring out of me and Cocoon Apothecary was born. I received training in aromatherapy and started producing out of custom-built lab in my basement.

Over the last 11 years, the company has grown and is now operating out of a 2300 square foot facitilty in Kitchener, Ontario. If you're in the area, pop into our retail shop.

My purpose in life is to make people's skin look as healthy and beautiful as I can. I absolutely LOVE seeing my customer's skin look nourished and aglow. I want to accomplish this without having to use ingredients that are toxic to the body or the planet. It's my life's work and I'm looking forward to developing many, many more amazing products that will bring health and beauty together.

Jessica Burman

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