We use up to 100% certified organic ingredients in our products and are GMO-free. Not only does this benefit the planet by supporting sustainble farming but it also translates to superior skin care. Since we made the decision to purchase certified organic ingredients in 2009, the quality of our products improved substantially. For instance, the colour of our rosehip oil was a deep red compared to the regular golden hue. This indicates a much higher level of carotene (a super antioxidant for skin). Studies have proven that certified organic plants contain higher levels of antioxidants and minerals so it's a "win win" for both you and the environment.
We are animal lovers and for that reason we do not use animal ingredients nor do we test on animals. We signed a contract with People For the Ethical Treatment of Animals (PETA) in 2006 that promises these two things.
We became signers of the Compact for Safe Cosmetics by the Environmental Working Group in 2008 and have used their Skin Deep Cosmetic Database as a reference for formulating and reformulating all of our products. In this toxicity rating system, our products are all 0-1 out of 10. In 2011, we were named champions of the compact, meaning that we will go down in history as a company that led the way in providing safe, non-toxic products in the skin care and cosmetic industry.
In 2012, we signed the Just Beautiful Pledge by Environmental Defense Canada. By signing this pledge, we have committed to keeping the toxin ten list of ingredients out of our products. This list includes parabens, fragrance and petrolatum.
We use glass bottles and jars because this is what we feel is the most sustainable material for this planet. It comes from sand, a renewable resource that can be recycled. The skin care and cosmetic industry is responsible for an enormous amount of plastic bottles that end up in the landfill and in our oceans. It is harmful to wildlife and is made with petroleum, a dwindling resource that creates environmental disasters and political strife.